Twas the night before Christmas and all through the bar, Not a keg line was hissing, not a leak near or far. The taps were all polished the glassware stacked with care. In hopes that cold pints soon would pour there. The bartenders rested, their shift finally done. Dreaming of cocktails with bubbles that stun. When out the cooler there arose such a clatter. They sprang from the back room to see what was the matter. Away to the draft lines they flew in a flash. Expecting a foa

The Bros are home! This Drinksgivng Sponsored by: Too Much Cologne & Opinions Nobody Asked For. Thanksgiving isn't just turkey, football, and family. In the beverage world, it's also the Super Bowl of mid-week drinking. Drinksgiving. Drunksgiving. Blackout Wednesday. Thanksgiving Eve. Whatever you call it, the night before Thanksgiving has become one of the biggest bar nights of the year in the United States. With college students, hometown heroes, and families back in town,

A couple weeks ago, the MilCarb team attended Pack Expo in Las Vegas, one of the largest trade shows in the packaging industry. The event highlighted how technologies we often associate with beverages, like nitrogen, are now transforming the way food is packaged, stored and enjoyed. Nitrogen's Expanding Role In the food packaging world, oxygen is both a friend and foe. While it's essential for life, it can be destructive to food products, driving oxidation, microbial growth,

On September 2, 2025, Casey's General Stores announced an exclusive partnership with Talking Rain Beverage Company to launch the Sparkling Ice Caffeine Cherry Cola. The zero sugar, caffeinated beverage (70 mg of caffeine) is available for a limited time at Casey's locations. With its nostalgic cherry cola profile and functional benefits like added vitamins and antioxidants, the drink in aimed squarely at Gen Z and Millennials. From a business standpoint, this collaboration ma